Occupy the brand

Read today a progressive opinonator writing that the Occupy movement is "a PR war."  Of course the political movement de jour would be all about brand recognition.  Why did I not recognize that immediately? And the occupiers have been successful in that, since I and everyone else seems unable to write a headline without riffing on "occupy."  Not to mention the very good 99% slogan.  So allow me to suggest another: The revolution will not be televised; it will be branded.